amcasia Korea!

Executed a multi-channel digital strategy to accelerate the launch of new treatments and boost sales for hero products at Olive Young and Costco for Pantene. By leveraging a strategic range of creators from Mega to Micro influencers, we delivered diverse content—from ingredient deep-dives to year-end promotion highlights—across Instagram, YouTube, and Blog channels. This approach maximized brand visibility through Social DA and the secondary use of retail advertising materials, effectively driving both consumer awareness and conversion.