Social Influencer

Buldak Coachella Viral

Samyang Foods

April, 2025

Our goal was to transform the Buldak booth at Coachella 2025 into a viral digital phenomenon across the APAC region. We didn’t just want Buldak to be at Coachella; we wanted the whole of APAC to feel like they were there, too—bridging the gap between a U.S. festival and Asian Gen-Z consumers through an immersive, digital-first experience.

#Viral #Mini Event  #Campaign Identity