Social Influencer

BULDAK World DJ Festival & Waterbomb Festival 2025 Viral

Samyang Foods

January & August, 2025

Following our Coachella success, we brought the heat home to South Korea's biggest summer festivals. By bringing the 'Buldak Dispenser' to WDJF and WATERBOMB, we transformed a simple sauce into a viral festival essential, reaching over 8 million impressions and distributing 45,000 samples to the heart of the Gen-Z market.

#Viral #Mini Event #Campaign Identity