Social Influencer

BULDAK PooPhadPongCurry Launch

Samyang Foods

June 13, 2026

To launch the Poo Phad Pong Curry Buldak, we pivoted from broad reach to hyper-local relevance. By utilizing the Dangun Market platform for university sampling and hosting exclusive 'Buldak Pocha' meetups, we successfully captured the Gen 20-30 gourmet market. The campaign's unique execution sparked such high organic interest that it even gained traction in financial investment communities, totaling over 1.7 million impressions. 

#Viral #Mini Event #POP-UP #Campaign Identity