Digital Strategy

Danbackhani x TWS

CJ Cheiljedang

January 27, 2026

For the launch of Danbackhani's new SKUs (protein bar & shake), we executed a high-impact digital campaign anchored by an Allure digital cover collaboration with the K-pop group TWS. By leveraging the group's massive influence through "New Healthy Icon" themed content and fan-channel virality, we achieved a staggering 2,627% increase in search and brand mentions within just one month. This momentum was sustained through a strategic mix of influencer short-films, SEO-driven review squads, and targeted 2nd-party ad designs that successfully propelled the brand into Olive Young’s Top 7 healthcare rankings.

#Viral Visual Strategy #Business Matching #Multi Channel Design #Growth Marketing #Campaign Identity