Digital Strategy

Downy Influencer Campaign

P&G Korea

Q3 - Q4, 2025

Integrated Digital Marketing strategy for P&G, specifically focusing on Downy and Febreze. Covers a full-funnel approach, leveraging short-form influencer content (from Nano to Mega) and SEO-optimized blogging to drive brand awareness and information delivery. Additionally, the strategy incorporates KOL sampling, strategic reviewer programs on community platforms, and targeted media placements to bridge the gap between initial exposure and final consumer conversion.

#Viral #Digital