This campaign marked the successful global debut of Samyang Foods' MEP Ramen, specifically developed for international consumers. Centered around a high-impact pop-up store at Bangkok’s premier lifestyle hub, Siam Square, the project was strategically designed to maximize brand exposure through a 3-month integrated marketing journey. To ignite initial curiosity, we utilized FOOH (Fake Out of Home) video content as a teaser. The physical pop-up was meticulously engineered for optimal visitor flow and immersive brand experience, resulting in a highly successful 2-day event. By collaborating with over 150 Thai influencers for both pre- and post-event promotion, the campaign drove a significant surge in online search volume for Samyang and MEP, establishing a powerful foothold for the brand's expansion into the global market.