amcasia Korea!

To support Olive Young’s expansion into the U.S. market, AMC led the influencer strategy and content activation for both the Pasadena Flagship Store Grand Opening and the 2nd store opening at Westfield Century City.

For the Pasadena flagship launch, we curated a multi-tier influencer program featuring 16 paid creators ranging from micro to mega influencers, producing content centered on the store opening experience, K-beauty discovery, and the launch of the Olive Young U.S. Mall and App. An additional 18 unpaid creators were invited to generate authentic community engagement and organic social buzz. Building on the success of the flagship opening, the 2nd store opening focused on large-scale organic advocacy, bringing together 45 unpaid influencers to experience the new store and share real-time content with their audiences.

Across both activations, the campaigns successfully introduced Olive Young to U.S. consumers, generated widespread social conversation around K-beauty, and established the brand’s presence as a leading Korean beauty and lifestyle retailer in the American market.