The CJ CUP @ Dallas served as a strategic content production initiative designed to support Olive Young’s U.S. market entry through B2B reference materials, internal marketing assets, and social media content for @oliveyoung_us.

Leveraging a global MZ audience gathered at the event, the project positioned Olive Young as “The Beauty & Lifestyle Store for Everyday Young” while generating early awareness and anticipation for the brand’s U.S. expansion.

Content production focused on capturing authentic event experiences, booth activations, attendee engagement, and lifestyle moments to create both long-term reference assets and market-entry storytelling.

The resulting photo and video content was utilized across Olive Young’s owned channels to build excitement around the brand’s U.S. launch, highlight the CJ CUP presence, and connect the growing interest in K-beauty with the opening of Olive Young stores in Los Angeles.