Social Influencer

P&G Downy Influencer Campaign

P&G Korea

Q2, 2025

To increase awareness for Downy’s "Scent Booster," we leveraged a strategic mix of Mega influencers for reach and 100 Nano influencers to target specific lifestyle niches. By focusing on clear usage guides and product benefits, the campaign achieved a 214% surge in Coupang search volume and a 125% increase in sales, successfully elevating the product to a brand best-seller.

#Viral #Digital #Influencer