Grand Experience

Jack&Pulse Launch Campaign

Samyang Foods

November 1 - 3, 2024

Samyang Foods’ Jack&Pulse launch redefined plant-based living through a high-octane, multi-dimensional IMC strategy that secured 14M+ impressions and a 1400% ad conversion rate. By bridging the gap between F&B, fashion, and health with a celebrity-backed viral campaign—featuring the likes of Um Jung-hwa and Seo In-guk—we successfully transitioned the brand from a food label into a dominant lifestyle icon.

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