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To solidify Samyang Foods as a future-forward food leader, we executed a comprehensive 360-degree activation at the Kurly Food Festa titled 'Bite the Future', where we unified four distinct sub-brands—highlighting the plant-based innovation of Pulse Lab (snacks) and Tangle (pasta) alongside the heritage of the new Samyang 1963 ramen and Buldak sauce—under one cohesive umbrella. The campaign was strategically designed to maximize tasting opportunities, build deep consumer engagement, and ultimately drive measurable sales through immersive brand experiences on Market Kurly app.