To coincide with the official launch of Tangle Pasta in the Korean market, this 2-month integrated campaign focused on maximizing brand immersion through a seamless blend of online and offline touchpoints. On the digital front, we secured broad brand exposure by executing celebrity YouTube PPLs and high-traffic social media features. We further amplified credibility through extensive user-generated reviews, engaging both influencers and niche app communities. Simultaneously, we brought the brand to life through strategic offline activations. This included a 3-day sponsorship at a premier national Jazz Festival, featuring live tastings and interactive gamification. We also targeted high-density residential areas with a 2-day "Community Center" pop-up, successfully fostering positive brand sentiment among core demographics and driving direct product conversion.